The Video Platform Provides The Community Power to Reduce Artificial Intelligence-Made Media in Timelines

Users will soon have a new feature that allows them to reduce the amount of AI-made media appearing in their timelines. This move comes as the platform announced that it currently hosts in excess of 1 billion AI videos.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a global rollout. This shift comes amid a rise in content created by AI, fueled by recent content generation software.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this content is considered “AI slop”, a term for poor-quality, factory-style content that is often absurd or dreamlike.

Based on user feedback that a lot of users appreciate content created using AI tools, from computer-generated images to educational videos, and we intend to offer the community the power to see more or less of that, depending on their own choices,” stated a company executive.

Volume and Proportions

TikTok announced that there are presently over a billion videos on its app identified as made with AI. Overall, in excess of 100 million media items are submitted to the app daily, making AI-generated material a minor percentage of its overall inventory.

How to Adjust Settings

Users will be capable of reduce or increase the volume of AI-generated videos they see by opening the topic control feature in the app and picking the AI content topic. Other topics that are already be modified under the filter include news, fashion, aesthetics, and dance.

Content Labeling and Policies

The platform’s rules mandate content makers to identify lifelike AI-made content, and it forbids harmful fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its community policies.

Additionally, the service will from now on attach an artificially created watermark to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to circumvent the tagging system.

AI Literacy Programs

TikTok is also introducing a $2 million educational fund for experts and groups to produce informative material about responsible artificial intelligence. This initiative will assist charitable organizations focused on educating programming and robotics.

Moderation Strategy

TikTok has justified its safety measures, following debate over intentions to cut jobs for hundreds of content moderators in Britain. It is planning to cut hundreds of positions in its content moderation division in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.

A company official clarified that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content before it is viewed by people. The platform reported a notable drop in explicit and harmful content handled by content reviewers over the previous year due to the use of its automated systems.

“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
James Vasquez
James Vasquez

Maya Chen is a venture capital analyst with over a decade of experience in tech startups and investment strategy, specializing in emerging markets.